Telephone Tracking enables you to monitor calls from your site and know exactly what advertising activity brought them there; whether it was from another site, Google or your paid search campaign.
So no more will you have to guess how your caller has discovered you.
Why you need Call Tracking
Telephone monitoring is a vital tool for any business that spends money on advertisements across multiple channels. Clients with AdWords have an inborn need to monitor the calls that relate to their keywords, to be able to understand which keywords deliver call conversions. AdWords Call Tracking Without visibility of call conversions, it’s simply not possible to figure out if your investment from the keywords in your portfolio is delivering value or not. Is just monitoring AdWords call conversions ?
Most clients are looking to monitor not only PPC, but additionally SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system like Call Conversions Tracking comes from, as it allows you to realize your ROI for each of these vital channels not only Google PPC. This is essential actionable data letting you optimise the efficacy of each of your marketing and advertising channels, crucial to the success of any business enterprise.